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Easy2Hold is a small Danish company founded by Steen Jespersen on the  island of Bornholm in the Baltic Sea.

Relating to the large 1 1/2 and 2-liter water bottles and the difficulty in pouring of them, Steen got the idea of making a handle, which could easily be mounted on these bottles and at the same time be comfortable to grab.

To ensure that the outcome of his idea became a good looking and simple product which is production-friendly and sellable he selected

Brahe Design was invited to do the ideation and design proposal for the handle. The task was carried out all the way from the beginnig to final prototypes.



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